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Case study · Travel & Leisure

Carnival Corporation

A long-running relationship: report analysis, competitor benchmarking and monthly media sentiment across the group and its seven cruise brands, renewed for six engagement rounds.

About Carnival Corporation
Carnival Corporation & plc operates as a leisure travel company. Its ships visit approximately 700 ports under the Carnival Cruise Line, Princess Cruises, Holland America Line, P&O Cruises (Australia), Seabourn, Costa Cruises, AIDA Cruises, P&O Cruises (UK), and Cunard brand names.
carnivalcorp.com
Market cap
$34.2bn
Employees
160,000
Listed on
New York Stock Exchange
Headquarters
United States
6
engagement rounds, and a signed round in progress
7
cruise brands covered in the analysis
3,000+
news sources scanned for sentiment

What we did

The first engagement combined AI report analysis, readability scoring for people and algorithms, keyword and emphasis analysis against market ESG weightings, competitor report benchmarking, and monthly news and social media sentiment for the group and its competitors.

Later rounds went hands on: Eunoic ran redaction passes on the sustainability report before publication and a measured improvement cycle on the following one, alongside report analyses in every cycle since.

The work covers Princess, Costa, AIDA, Cunard, Holland America, P&O and Seabourn alongside the corporate report.

What they achieved

  • A measured lift in how well AI reads the published report after the Eunoic redaction passes, with readability for people improving alongside
  • An improved score at a key rating agency in the month the report was published, after years of effort to move its perception
  • A clear, prioritised fix list for every reporting cycle, covering readability for people and AI
  • Renewal after renewal: six engagement rounds and a signed round in progress
“This is extremely helpful for us.”
Sustainability Director, Carnival Corporation (S&P 500)

See what this looks like for your company

Book a demo and we run the same analysis on your own published report: how people, algorithms and the market read it, and what to change. You leave with findings you can act on.